“EITHER WRITE SOMETHING WORTH READING OR DO SOMETHING WORTH WRITING ABOUT”

Benjamin Franklin

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Tata Nano’s positioning – will it deliver?

TATA NANO’S POSITIONING – WILL IT DELIVER?
Jack Trout, author of “positioning” , during his recent visit to India said that Tata’s passenger car Nano was a failure because of incorrect positioning and that it should be shelved. Almost a fortnight later, Mr,Ratan Tata had made an admission that the Nano car failed because of the tag that it carried. The tag that it is the “cheapest car”

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Distribution – What challenges?

DISTRIBUTION – IT IS IMPORTANT

 Distribution  (the 2nd P in the 4Ps of marketing) aims to make the product available to the nearest point of purchase to a consumer. Therefore, distribution is a very critical element within the marketing value chain for an organisation.  This function is closely grouped with sales operations. . The distribution model adopted by FMCG companies in India is time- tested for its efficacy and durability.

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A wedding to remember from Tanishq

A WEDDING TO REMEMBER FROM TANISHQ

Tanishq the jewellery brand from the house of Tata (turnover of  Tanishq  expected to be about Rs.10000 crores for the current fiscal)  has been heavily trending on social media after it launched the latest television commercial.   The reason:  The ad. is all the about the remarriage function of a dusky bride . How do we know that it is her remarriage? Enter the cute  little daughter of the bride telling her mother that she wants to join her in circling  the havan!

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Marketing Cheat Sheet (MCS) for marketing consulting

 PHASE: IDEA TO ACTION / READY TO LAUNCH

In most occasions the arduous task of a marketing consultant is to moderate the overzealous promoter or entrepreneur who swears by the superiority of his product.  Don’t get annoyed.  The undying passion for his product alone marks the difference between an entrepreneur and other mortals, we the consultants included! Invariably, when we move to the phase of taking a brief from him, experience taught us to be a good listener throughout the session, though the sense of logic nudges you to interrupt.

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