There’s a particular kind of frustration that every business owner knows. You’ve launched the product. You’ve run the ads. You’ve done everything the way you thought it should be done, and still, something isn’t clicking. So you tweak the packaging. Change the price. Try a different tagline. And still, you’re not quite sure why customers […]
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The market research industry is thriving and currently valued at USD82.60bn. As it continues to adapt to new challenges, we can expect to see significant growth in the coming years. With ever-increasing volumes of data and diverse audiences, market research will need to enhance its methodologies and use technology to provide businesses with actionable insights. […]
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1. UNPROFESSIONAL PLANNING The Research Design and the Methodology should be well-planned such that the objectives of the Research are met. When companies hire agencies for conducting surveys, it is necessary that they co-ordinate with the agency and involve as much as possible throughout the Research process. This way, they gain proper understanding of their […]
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In India, Maggi has been an undisputed success, to the point where the brand name has become synonymous with instant noodles. So much so, that after the 5-month ban, Maggi didn’t even have to try and renew its contract with its brand ambassadors to promote the product. Social media sites ran articles celebrating the return, […]
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Data-Driven Marketing Vs. Customer Pulse Reading: Are Marketers Becoming Too Data-Centric? In the world of marketing, data analysis is seen as the one-stop-solution to all needs for insight. Big data mining has changed the way we approach marketing forever. The data-centric approach is useful, but the average marketer has so much data at their fingertips […]
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