There’s a particular kind of frustration that every business owner knows. You’ve launched the product. You’ve run the ads. You’ve done everything the way you thought it should be done, and still, something isn’t clicking. So you tweak the packaging. Change the price. Try a different tagline. And still, you’re not quite sure why customers […]
Learn More
1. UNPROFESSIONAL PLANNING The Research Design and the Methodology should be well-planned such that the objectives of the Research are met. When companies hire agencies for conducting surveys, it is necessary that they co-ordinate with the agency and involve as much as possible throughout the Research process. This way, they gain proper understanding of their […]
Learn More
DISTRIBUTION – IT IS IMPORTANT Distribution (the 2nd P in the 4Ps of marketing) aims to make the product available to the nearest point of purchase to a consumer. Therefore, distribution is a very critical element within the marketing value chain for an organisation. This function is closely grouped with sales operations. . The distribution […]
Learn More
