Category: Data Analysis

Stop Guessing. Your Market Has Been Talking All Along

There’s a particular kind of frustration that every business owner knows. You’ve launched the product. You’ve run the ads. You’ve done everything the way you thought it should be done, and still, something isn’t clicking. So you tweak the packaging. Change the price. Try a different tagline. And still, you’re not quite sure why customers […]

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ARE MARKETER BECOMING TOO DATA-CENTRIC?

Data-Driven Marketing Vs. Customer Pulse Reading: Are Marketers Becoming Too Data-Centric? In the world of marketing, data analysis is seen as the one-stop-solution to all needs for insight. Big data mining has changed the way we approach marketing forever. The data-centric approach is useful, but the average marketer has so much data at their fingertips […]

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