There’s a particular kind of frustration that every business owner knows. You’ve launched the product. You’ve run the ads. You’ve done everything the way you thought it should be done, and still, something isn’t clicking. So you tweak the packaging. Change the price. Try a different tagline. And still, you’re not quite sure why customers […]
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Data-Driven Marketing Vs. Customer Pulse Reading: Are Marketers Becoming Too Data-Centric? In the world of marketing, data analysis is seen as the one-stop-solution to all needs for insight. Big data mining has changed the way we approach marketing forever. The data-centric approach is useful, but the average marketer has so much data at their fingertips […]
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Tanishq the jewellery brand from the house of Tata (turnover of Tanishq expected to be about Rs.10000 crores for the current fiscal) has been heavily trending on social media after it launched the latest television commercial. The reason: The ad. is all the about the remarriage function of a dusky bride . How do we know […]
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