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Are Marketers Becoming Too Data-Centric?

Data-Driven Marketing Vs. Customer Pulse Reading: Are Marketers Becoming Too Data-Centric?

In the world of marketing, data analysis is seen as the one-stop-solution to all needs for insight. Big data mining has changed the way we approach marketing forever.

The data-centric approach is useful, but the average marketer has so much data at their fingertips that getting too caught up in analysing data might actually be detrimental.

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A wedding to remember from Tanishq

A WEDDING TO REMEMBER FROM TANISHQ

Tanishq the jewellery brand from the house of Tata (turnover of Tanishq expected to be about Rs.10000 crores for the current fiscal) has been heavily trending on social media after it launched the latest television commercial. The reason: The ad. is all the about the remarriage function of a dusky bride . How do we know that it is her remarriage? Enter the cute little daughter of the bride telling her mother that she wants to join her in circling the havan!

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Nov 11, 2013advertising agency, brand advertising, brand market agency, brand marketing, market research, tanishq brand marketingBK Team 131

“EITHER WRITE SOMETHING WORTH READING OR DO SOMETHING WORTH WRITING ABOUT”

Data-Driven Marketing Vs. Customer Pulse Reading: Are Marketers Becoming Too Data-Centric?