There’s a particular kind of frustration that every business owner knows. You’ve launched the product. You’ve run the ads. You’ve done everything the way you thought it should be done, and still, something isn’t clicking. So you tweak the packaging. Change the price. Try a different tagline. And still, you’re not quite sure why customers […]
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Can you imagine a color you’ve never seen before? How many variations of a color can you imagine? Colors are fascinating, aren’t they? If you think about it, the concept of color raises many interesting questions. Are there many other colors in this world that we cannot perceive? Of course. We realized that when we […]
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Imagine you’re running a fast-food restaurant. Children love your snacks, and parents enjoy indulging them at your colorful café. Working professionals in the surrounding area consider your place whenever they step out for a quick break. Business seems to be doing well. And then, one day… enter a competitor. A coffee place. Within a month […]
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DO YOU USE STROOP EFFECT IN YOUR BRAND RESEARCH? Let’s discuss the Stroop effect. We’ve all come across this (refer to the image). It’s usually part of an online quiz or a game where some colored words are displayed, and you’re asked to mention the text color. Not many know the background of this STROOP […]
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DOES YOUR BRAND HAVE A PERSONALITY? HERE’S WHAT YOU CAN DO TO FIND OUT Gather some of your long-time loyal brand users. Ask them to define what your brand would seem like if it were a human. Ask them to associate human traits to your brand. Sounds peculiar? Never mind. We Market Researchers do it […]
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