Startups have limited resources – both money and human. With renewed emphasis on sustainable growth and unit economics, it becomes all the more imperative for start-ups to make a considered choice of agency to ensure optimized resource deployment. We have curated a list of five mistakes to watch out for when hiring an agency for […]
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MARKETING CHALLENGES IN THE PACKAGED FOOD BUSINESS: THE BRAND MANAGER’S CAUTION GUIDE The food packaging industry is generally regarded as being one of the safest industries to run. Economic upheavals affect it less than other businesses because, after all, everyone needs to eat. That’s not to say that marketing your product is going to be […]
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GOOGLE’S GREAT ONLINE SHOPPING FESTIVAL 2013 In December 2013, Google organised the Great Online Shopping Festival 2013 (GOSF 13). This second edition happened between 11th and 14th of Dec. 2013, in which some 250 etailing companies participated. This initiative from Google was designed to encourage consumers to shop online. Press reports say that somewhere around […]
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Tanishq the jewellery brand from the house of Tata (turnover of Tanishq expected to be about Rs.10000 crores for the current fiscal) has been heavily trending on social media after it launched the latest television commercial. The reason: The ad. is all the about the remarriage function of a dusky bride . How do we know […]
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Marketing Cheat Sheet (MCS) for marketing consulting In most occasions the arduous task of a marketing consultant is to moderate the overzealous promoter or entrepreneur who swears by the superiority of his product. Don’t get annoyed. The undying passion for his product alone marks the difference between an entrepreneur and other mortals, we the consultants included! Invariably, when we move to […]
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