There’s a particular kind of frustration that every business owner knows. You’ve launched the product. You’ve run the ads. You’ve done everything the way you thought it should be done, and still, something isn’t clicking. So you tweak the packaging. Change the price. Try a different tagline. And still, you’re not quite sure why customers […]
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The market research industry is thriving and currently valued at USD82.60bn. As it continues to adapt to new challenges, we can expect to see significant growth in the coming years. With ever-increasing volumes of data and diverse audiences, market research will need to enhance its methodologies and use technology to provide businesses with actionable insights. […]
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Marketing Cheat Sheet (MCS) for marketing consulting In most occasions the arduous task of a marketing consultant is to moderate the overzealous promoter or entrepreneur who swears by the superiority of his product. Don’t get annoyed. The undying passion for his product alone marks the difference between an entrepreneur and other mortals, we the consultants included! Invariably, when we move to […]
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