Beyond Chatbots: Unlocking the Full Potential of AI for Brand Marketers

While AI is not a new term, the recent emergence of ChatGPT has put it in the spotlight. Though generative AI is currently trending, AI technology offers more than just content creation based on user inputs. In digital marketing, AI’s predictive capabilities can help overcome operational challenges and analyze data in near real-time.

The Market Research Industry and the Emerging AI Trends That Will Shape its Future

Prepare for a transformation of the market research sector as AI trends take center stage. Anticipate shifts in everything from social media analysis to customer experience research as AI technology continues to shape the future of research.