team

R.NAGARAJAN

FOUNDER AND PARTNER CONSULTANT

Instrumental in launching Brand Kare in the year 2001; backed by an extensive professional experience in distribution management, retail, franchisee model and advertising. Has extensively worked different markets across India and neighbouring countries, gaining an understanding of cultural nuances of the Indian Consumer. The three decades of experience in leading organisations had not only given an indepth understanding of business management but also strengthened the perspective in holistic management of a brand. Brand Kare is an expression of an innate desire to leverage this rich experience to build a bridge between brand and consumer. Holder of certificates from NIIT – IAMAI on Digital Marketing and Social Media Marketing.

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P. SIVARAMAN

PARTNER CONSULTANT

Has learnt the ropes of distribution management through his back -breaking work in the market place. Meticulous planning for launching a product in the market place, setting up and monitoring a service network, training the team, conceiving and executing below-the-line initiatives and trade marketing programme have all been his forte. Have extensively worked for leading organisations in FMCG and consumer durable space. Takes keen interest in sharing his experience with the client’s home team and make it self-reliant.

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YATHISH KUMAR

SENIOR CONSULTANT

Yathish is a marketing strategist with more than 12 years of experience across a diverse range of industries such as IT hardware, travel, fashion and consumer electronics. He was a mentor and coach on the Digital Entrepreneurship program run by NIESBUD under the aegis of HRD Ministry (GoI).

In his previous engagement, Yathish was the Head of Marketing at Mandee, a B2B ecommerce food startup in India. As a Strategic Consultant, he was also instrumental in the Doodhwala acquistion by FreshToHome. Yathish oversaw the ecommerce and marketplace division of Mercantile Pacific Group in India, Australia and USA. He went on to become the Global Head of Marketing for the Mercantile Pacific Group overseeing engagements across 21 countries and driving $1 Billion annual revenues. Brand creation and launch, 360 degree marketing, growth hacking, mega events management, loyalty programs, experience creation and management are some of his areas of expertise. He holds an engineering degree besides Masters in Marketing and Finance.

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YAMUNAADEVI

Senior CONSULTANT

Yamuna is an MBA graduate from the prestigious Anna University. An avid reader, Yamuna is honing her skill in content writing besides working on market research models and digital marketing initiatives. What made her choose a consulting assignment over a job was the question we asked her when we met her first and her spontaneous answer was: “many brands, many clients, and challenges in multitude !”. Looks like her appetite for learning will get satiated in Brand Kare.

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M.SAMPATH KUMAR

PARTNER CONSULTANT

Is a management graduate. Had worked in modern trade format in terms of setting up and launching retail stores, franchisee model, visual merchandising and media advertising. The extensive consumer connect that he had to engage as a client triggered his interest in research and he quickly built his strength in designing and executing models for quantitative and qualitative research. Got interested in the digital marketing when it was nascent and trained in NIIT for a IAMAI-certified course in digital marketing. His time is equally divided between complex research assignments and bringing the client’s website on top of listing!

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Dr. J.PONRAJ

Senior Consultant

Mr.Ponraj is a senior marketing professional, having 25 years of overall experience in Strategic Planning, Marketing, Sales & Distribution of FMCG food products. He holds a Ph.D. in Retail Management besides an MBA degree with a legal background.

To quote him: “Knowledge shared is knowledge doubled”. He is passionate about teaching management and is a visiting faculty to many ‘B’ Schools in Tamilnadu.

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SUNDARAM JEGATHEESAN

CONSULTANT – MARKETING

Sundaram holds a B.Tech in Mechanical Engineering from the prestigious VIT University. His passion for the art and science of marketing is so intense that he chose a career in consulting rather than a job in his core specialization. Sundaram now works on digital marketing assignments for the clients. Writes on hotly debated topics in marketing and burns the midnight oil in keeping himself updated in new digital technologies.

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PRASAD N

Executive – Digital Marketing (SEO)

A self-taught internet aficionado, Prasad took a bold decision to leave his decade and half year’s experience in back-office management to pursue a career in digital marketing, especially in the area of SEO. Alongside his project work, he is preparing for various certifications in SEO.

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KUMARA MUNIASAMY

CONSULTANT – WEB DEVELOPMENT

Kumara holds a B.E. in Mech. Engineering and an MBA (HR) from University of Madras. He chose web development when the internet was in nascent in India and over the period he has honed his expertise in web design and development. He has hundreds of performing websites to his credit.

Q. What is his favorite scripting language? Ans: PHP.

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Nandhini V

Graphic Designer

Nandhini is a graduate in Computer Science, having undergone professional training in graphic designing. She creates stunning visuals and layouts thanks to her inborn creativity and the knack of using the state of the art design tools. A real stickler for timeline, Nandhini spends her spare time in exploring new tools in AR, 3D animation etc.

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RANJITH

ASSOCIATE CONSULTANT – DIGITAL MARKETING

Ranjith brings 6+ years of collective experience in Digital Marketing to Brand Kare. His core experience in SEO has been the driving force for getting many of our clients’ websites to reach the No.1 ranking in the major search engines.

His Certifications :
Google Adwords (search & fundamental) | Google Analytics certified | Google video advertising certified | Google Mobile Certified | Google Shopping Certified | Bing Ads certified | Hubspot Certified Professional