“EITHER WRITE SOMETHING WORTH READING OR DO SOMETHING WORTH WRITING ABOUT”

Benjamin Franklin

Hybrid Marketing

WHAT IS HYBRID MARKETING?

The dictionary definition for the word “hybrid” reads as ” something (as a power plant, vehicle, or electronic circuit) that has two different types of components performing the same function”. Hybrid car and hybrid PC are good examples. A hybrid car consumes less fuel and emits less CO2. Hybrid PC combines the convenience of the tablet and the keyboard support of a PC. Therefore, a hybrid is an advancement over the pedigreed version bringing out value additions to the end-user.

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The Brand Manager’s Caution Guide

MARKETING CHALLENGES IN THE PACKAGED FOOD BUSINESS: THE BRAND MANAGER’S CAUTION GUIDE

The food packaging industry is generally regarded as being one of the safest industries to run. Economic upheavals affect it less than other businesses because, after all, everyone needs to eat.

That’s not to say that marketing your product is going to be a cakewalk. There are hundreds of established brands out there that have entrenched themselves in consumers’ minds, and new brands are cropping up every day.

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Are Marketers Becoming Too Data-Centric?

Data-Driven Marketing Vs. Customer Pulse Reading: Are Marketers Becoming Too Data-Centric?

In the world of marketing, data analysis is seen as the one-stop-solution to all needs for insight. Big data mining has changed the way we approach marketing forever.

The data-centric approach is useful, but the average marketer has so much data at their fingertips that getting too caught up in analysing data might actually be detrimental.

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