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Year 1947 and a sales promotion

Year 1947 and a sales promotion

A SALES PROMOTION

1947 Promotion from Naturals
Naturals Promotion  (Image courtesy:Mallmasti)

The year 1947 has a special place in the heart of every Indian.  For a period infinite, the significance of the year 1947 would be passed down the generations.   The Independence Day on 15th of August every year is  a festival celebrated  in unity  across India.

 Like  other national festivals, marketers operate promotions, discounts and special sales to promote sales during this festive mood.  We are going to celebrate the  68th Independence Day on 15th August 2014.

Amongst a  multitude of discounts and rebates, the promotion from Naturals Salon stands  out, because it has 1947 as the theme of the promotion.  It is simple. A consumer who buys Natural’s services for 1947 (rupees) gets gift vouchers for  free service equivalent to 1947 (rupees).  A sort of  buy-one-get-one.

The promo theme “1947” is very topical and easy to empathise. There is this winning combination of “buy one get one “and a validity period of 45 days.  Besides using traditional media like print, this promo is on social media.  All these should help the marketing team to get more business from existing consumers besides new consumers from competition.  There is every reason to hope that this “1947” promo becomes an annual feature for Naturals Salon.

 

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