“EITHER WRITE SOMETHING WORTH READING OR DO SOMETHING WORTH WRITING ABOUT”

Benjamin Franklin

Legacy Brands

How Legacy Brands Evolve And Remain Relevant Across Generations
In India, Maggi has been an undisputed success, to the point where the brand name has become synonymous with instant noodles. So much so, that after the 5-month ban, Maggi didn’t even have to try and renew its contract with its brand ambassadors to promote the product.

Social media sites ran articles celebrating the return, and all the promotional material was centred around consumers who had sorely missed the brand.

Clearly, there is something about legacy brands like Maggi, Bata, or even the Enfield Bullet, that keeps them relevant even after so long.

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