MARKETING CHALLENGES IN THE PACKAGED FOOD BUSINESS: THE BRAND MANAGER’S CAUTION GUIDE The food packaging industry is generally regarded as being one of the safest industries to run. Economic upheavals affect it less than other businesses because, after all, everyone needs to eat. That’s not to say that marketing your product is going to be […]
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Data-Driven Marketing Vs. Customer Pulse Reading: Are Marketers Becoming Too Data-Centric? In the world of marketing, data analysis is seen as the one-stop-solution to all needs for insight. Big data mining has changed the way we approach marketing forever. The data-centric approach is useful, but the average marketer has so much data at their fingertips […]
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Marketing Cheat Sheet (MCS) for marketing consulting In most occasions the arduous task of a marketing consultant is to moderate the overzealous promoter or entrepreneur who swears by the superiority of his product. Don’t get annoyed. The undying passion for his product alone marks the difference between an entrepreneur and other mortals, we the consultants included! Invariably, when we move to […]
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