Imagine you’re running a fast-food restaurant. Children love your snacks, and parents enjoy indulging them at your colorful café. Working professionals in the surrounding area consider your place whenever they step out for a quick break. Business seems to be doing well. And then, one day… enter a competitor. A coffee place. Within a month […]
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DO YOU USE STROOP EFFECT IN YOUR BRAND RESEARCH? Let’s discuss the Stroop effect. We’ve all come across this (refer to the image). It’s usually part of an online quiz or a game where some colored words are displayed, and you’re asked to mention the text color. Not many know the background of this STROOP […]
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DOES YOUR BRAND HAVE A PERSONALITY? HERE’S WHAT YOU CAN DO TO FIND OUT Gather some of your long-time loyal brand users. Ask them to define what your brand would seem like if it were a human. Ask them to associate human traits to your brand. Sounds peculiar? Never mind. We Market Researchers do it […]
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SEGMENTATION MASTERY FOR PEAK ROI: 4 TACTICS TO PROPEL BUSINESS TRIUMPH INTRODUCTION: Segmentation studies are a significant investment for organizations, requiring careful planning to ensure the highest return on investment (ROI). To help you unlock the full potential of your segmentation results and justify the ROI, we present four powerful strategies that will empower your […]
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While AI is not a new term, the recent emergence of ChatGPT has put it in the spotlight. Though generative AI is currently trending, AI technology offers more than just content creation based on user inputs. In digital marketing, AI’s predictive capabilities can help overcome operational challenges and analyze data in near real-time. However, not […]
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