Startups have limited resources – both money and human. With renewed emphasis on sustainable growth and unit economics, it becomes all the more imperative for start-ups to make a considered choice of agency to ensure optimized resource deployment. We have curated a list of five mistakes to watch out for when hiring an agency for […]
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In India, Maggi has been an undisputed success, to the point where the brand name has become synonymous with instant noodles. So much so, that after the 5-month ban, Maggi didn’t even have to try and renew its contract with its brand ambassadors to promote the product. Social media sites ran articles celebrating the return, […]
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India is an eclectic mix of old and new. Tradition and technology coexist in a dichotomy that makes for unique economic opportunities, and this is best illustrated by the recent surge in the popularity of ashram brands. They ride the wave of a growing middle class, ingrained spirituality, and an ever-increasing accessibility to commodities. The […]
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The dictionary definition for the word “hybrid” reads as ” something (as a power plant, vehicle, or electronic circuit) that has two different types of components performing the same function”. Hybrid car and hybrid PC are good examples. A hybrid car consumes less fuel and emits less CO2. Hybrid PC combines the convenience of the […]
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MARKETING CHALLENGES IN THE PACKAGED FOOD BUSINESS: THE BRAND MANAGER’S CAUTION GUIDE The food packaging industry is generally regarded as being one of the safest industries to run. Economic upheavals affect it less than other businesses because, after all, everyone needs to eat. That’s not to say that marketing your product is going to be […]
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