Prepare for a transformation of the market research sector as AI trends take center stage. Anticipate shifts in everything from social media analysis to customer experience research as AI technology continues to shape the future of research. Over the past decade, artificial intelligence (AI) has brought significant changes to every industry, including market research. By […]
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The market research industry is thriving and currently valued at USD82.60bn. As it continues to adapt to new challenges, we can expect to see significant growth in the coming years. With ever-increasing volumes of data and diverse audiences, market research will need to enhance its methodologies and use technology to provide businesses with actionable insights. […]
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Tanishq the jewellery brand from the house of Tata (turnover of Tanishq expected to be about Rs.10000 crores for the current fiscal) has been heavily trending on social media after it launched the latest television commercial. The reason: The ad. is all the about the remarriage function of a dusky bride . How do we know […]
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Marketing Cheat Sheet (MCS) for marketing consulting In most occasions the arduous task of a marketing consultant is to moderate the overzealous promoter or entrepreneur who swears by the superiority of his product. Don’t get annoyed. The undying passion for his product alone marks the difference between an entrepreneur and other mortals, we the consultants included! Invariably, when we move to […]
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