Retail Audit for a Dairy brand

Retail Audit for a Dairy brand


Dairy products manufacturer


A Market Research was conducted on the consumers and retailers of the Client. The study focused on understanding the perception of customers, distributors and retailers with respect to the Client’s business


Qualitative Interviews among 100 consumers, 100 retailers, 100 tea stalls and 10 distributors were conducted in Trichy


The influence of Brand Equity, promotions, price, etc was the integral part of the study. Brand Kare provided actionable insights on further strategies and schemes for business growth