EMERGENCE OF POLITICAL MARKETING With 79 crores of eligible voters to be addressed to, the upcoming General Election has set an unprecedented marketing warfare in motion. Perceptibly, there is a welcome change in the attitude of middle class and the educated youth towards voting ; from indifference to a sense of participation in electing the […]
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GOOGLE’S GREAT ONLINE SHOPPING FESTIVAL 2013 In December 2013, Google organised the Great Online Shopping Festival 2013 (GOSF 13). This second edition happened between 11th and 14th of Dec. 2013, in which some 250 etailing companies participated. This initiative from Google was designed to encourage consumers to shop online. Press reports say that somewhere around […]
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Jack Trout, author of “positioning” , during his recent visit to India said that Tata’s passenger car Nano was a failure because of incorrect positioning and that it should be shelved. Almost a fortnight later, Mr,Ratan Tata had made an admission that the Nano car failed because of the tag that it carried. The tag […]
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DISTRIBUTION – IT IS IMPORTANT Distribution (the 2nd P in the 4Ps of marketing) aims to make the product available to the nearest point of purchase to a consumer. Therefore, distribution is a very critical element within the marketing value chain for an organisation. This function is closely grouped with sales operations. . The distribution […]
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Tanishq the jewellery brand from the house of Tata (turnover of Tanishq expected to be about Rs.10000 crores for the current fiscal) has been heavily trending on social media after it launched the latest television commercial. The reason: The ad. is all the about the remarriage function of a dusky bride . How do we know […]
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