While AI is not a new term, the recent emergence of ChatGPT has put it in the spotlight. Though generative AI is currently trending, AI technology offers more than just content creation based on user inputs. In digital marketing, AI’s predictive capabilities can help overcome operational challenges and analyze data in near real-time. However, not […]
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Prepare for a transformation of the market research sector as AI trends take center stage. Anticipate shifts in everything from social media analysis to customer experience research as AI technology continues to shape the future of research. Over the past decade, artificial intelligence (AI) has brought significant changes to every industry, including market research. By […]
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The market research industry is thriving and currently valued at USD82.60bn. As it continues to adapt to new challenges, we can expect to see significant growth in the coming years. With ever-increasing volumes of data and diverse audiences, market research will need to enhance its methodologies and use technology to provide businesses with actionable insights. […]
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1. UNPROFESSIONAL PLANNING The Research Design and the Methodology should be well-planned such that the objectives of the Research are met. When companies hire agencies for conducting surveys, it is necessary that they co-ordinate with the agency and involve as much as possible throughout the Research process. This way, they gain proper understanding of their […]
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Startups have limited resources – both money and human. With renewed emphasis on sustainable growth and unit economics, it becomes all the more imperative for start-ups to make a considered choice of agency to ensure optimized resource deployment. We have curated a list of five mistakes to watch out for when hiring an agency for […]
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