1. UNPROFESSIONAL PLANNING The Research Design and the Methodology should be well-planned such that the objectives of the Research are met. When companies hire agencies for conducting surveys, it is necessary that they co-ordinate with the agency and involve as much as possible throughout the Research process. This way, they gain proper understanding of their […]
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- Market Research Agency
DISTRIBUTION – IT IS IMPORTANT Distribution (the 2nd P in the 4Ps of marketing) aims to make the product available to the nearest point of purchase to a consumer. Therefore, distribution is a very critical element within the marketing value chain for an organisation. This function is closely grouped with sales operations. . The distribution […]
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