SEGMENTATION MASTERY FOR PEAK ROI: 4 TACTICS TO PROPEL BUSINESS TRIUMPH INTRODUCTION: Segmentation studies are a significant investment for organizations, requiring careful planning to ensure the highest return on investment (ROI). To help you unlock the full potential of your segmentation results and justify the ROI, we present four powerful strategies that will empower your […]
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While AI is not a new term, the recent emergence of ChatGPT has put it in the spotlight. Though generative AI is currently trending, AI technology offers more than just content creation based on user inputs. In digital marketing, AI’s predictive capabilities can help overcome operational challenges and analyze data in near real-time. However, not […]
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Prepare for a transformation of the market research sector as AI trends take center stage. Anticipate shifts in everything from social media analysis to customer experience research as AI technology continues to shape the future of research. Over the past decade, artificial intelligence (AI) has brought significant changes to every industry, including market research. By […]
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The market research industry is thriving and currently valued at USD82.60bn. As it continues to adapt to new challenges, we can expect to see significant growth in the coming years. With ever-increasing volumes of data and diverse audiences, market research will need to enhance its methodologies and use technology to provide businesses with actionable insights. […]
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