Prelaunch Market Research on a Green Tea brand

Prelaunch Market Research


A Leading Tea estate company in India and Srilanka.


The objective was to conduct a Market Research before launching the Green tea brand in Chennai


Using Qualitative and Quantitative Research methods, the study was conducted targeting the Chennai market. The research gave insights for devising positioning and promotion strategies, pricing strategies and also a distribution model was developed


The product was launched successfully in Chennai, based on the positioning strategies recommended