MARKET STUDY TO UNDERSTAND THE CURRENT BUSINESS MODEL

Company

Wheat products manufacturer

Overview

The Client wanted to understand the reasons for the saturated business in order to take steps for further improvement in the business

Approach

Market wise study targeting Trichy, Madurai and Coimbatore was conducted. The study focused on understanding the Market position of the Client and also the current business model

Outcome

Action plan for the improvement of business, major areas of scope and the distribution model were suggested.