BLIND TESTING, U & A STUDY ON THE TARGET AUDIENCE

Company

A leading Asafoetida brand

Overview

The Client wanted to conduct a Market study for a food product of his brand

Approach

Central Location tests in Madurai, Trichy, Coimbatore and Chennai were conducted for the study. Blind testing, U & A analysis were the methods used in the research. The study provided useful insights on the scope for improvement for the product

Outcome

Based on the ratings obtained by the product in the research, Brand Kare provided strategic recommendations for improvement and growth in business