A SURVEY ON THE POTENTIAL FOR MODULAR KITCHEN BUSINESS

Company

A renowned furniture brand

Overview

The Client intended to understand the sales potential of Modular Kitchen business in Chennai

Approach

A detailed study was conducted to understand the sales potential of Modular Kitchen business across all showrooms. The Retail audit paved the way for framing strategies for improvement of sales which were suggested to the Client

Outcome

Based on the study, a revised price band was developed. To improve the business, a specially trained sales force was appointed to manage the Modular Kitchen business