Company
Dairy products manufacturer
Overview
A Market Research was conducted on the consumers and retailers of the Client. The study focused on understanding the perception of customers, distributors and retailers with respect to the Client’s business
Approach
Qualitative Interviews among 100 consumers, 100 retailers, 100 tea stalls and 10 distributors were conducted in Trichy
Outcome
The influence of Brand Equity, promotions, price, etc was the integral part of the study. Brand Kare provided actionable insights on further strategies and schemes for business growth
