PRODUCT TESTING ON COLD PRESSED OIL

Company

Manufacturer of food products

Overview

The Client approached Brand Kare to conduct Product testing for their newly developed product, Cold pressed oil

Approach

Product testing was conducted among 100 target audience in Coimbatore who were recruited based on some strict criteria. The respondents used the sample oil in the presence of the interviewer and rated various attributes with respect to the product

Outcome

The Research provided a straightforward result on whether or not the product was ready to be launched in the market.