PRODUCT TESTING ON BAJJI/BONDA MIX

Company

Manufacturer of food products

Overview

The Client intended to test their product among the target audience before launching in the market

Approach

Product testing was conducted among 100 target consumers in households as well as certain shops that use these products. Tirupur & Erode were the targeted locations

Outcome

Even though the product earned a positive response, the respondents had given various suggestions for improving the product. The Management had taken into account all the inputs from the study and improvised the Bajji/Bonda Mix.

Product Retesting

Product testing was conducted for the Modified version of the sample among the respondents who had given the suggestions for improvement. The Retesting revealed that the modified version ranked better in all attributes and was ready for launch