PRODUCT TESTING FOR COCONUT HAIR OIL VARIANTS
Client
The client is a renowned brand of coconut hair oil in South India.
Overview
In order to enhance their product line and cater to evolving consumer preferences, our client developed five variations of coconut hair oil. To determine the most effective variant, they wanted us to conduct a comprehensive product testing study.
Approach
The research methodology employed was an In-Home Usage Study, specifically tailored to the target audience in Chennai and Coimbatore.
In-Home Usage Test:
Each respondent received samples of all five coconut hair oil variants and was instructed to use each variant sequentially over a period of three days. This allowed for in-depth feedback based on real-life usage experiences.
Outcome
The primary objective of the product testing study which was to identify the best-performing variant among the five options was achieved. Additionally, the study provided valuable insights into consumer preferences, usage patterns, and overall satisfaction levels with each variant.
Key Findings:
- Usage Patterns: The study revealed distinct usage patterns among respondents, including frequency of application, preferred application methods, and perceived effectiveness of each variant.
- Product Satisfaction: Feedback from respondents indicated varying levels of satisfaction with the different variants, with some variants receiving higher praise for factors such as fragrance, texture, and hair nourishment properties.
- Preferences and Recommendations: Through qualitative analysis, the study identified specific attributes that resonated most with consumers, leading to insights on potential areas for product improvement and differentiation.
- Geographic Variances: Variations in preferences and usage patterns were observed between respondents in Chennai and Coimbatore, highlighting the importance of regional nuances in product development and marketing strategies.
