PRODUCT TESTING FOR 12 SHAMPOO VARIANTS

Company

A leading personal care brand

Overview

The Client consulted Brand Kare for testing a set of newly developed shampoo variants. 6 shampoo formulations, each in two different fragrances were developed. A total of 12 variants had to be tested.

Approach

A sensory panel was recruited in Delhi, Mumbai and Chennai locations. In-home usage testing was done by the sensory panel for each variant one after the other.

Outcome

For each of the 6 formulations, both the variants were comparatively analyzed and the winning set was recommended for launch. The comparison was done on various parameters apart from fragrance.