PRELAUNCH MARKET RESEARCH ON A GREEN TEA BRAND

Company

A Leading Tea estate company in India and Srilanka.

Overview

The objective was to conduct a Market Research before launching the Green tea brand in Chennai

Approach

Using Qualitative and Quantitative Research methods, the study was conducted targeting the Chennai market. The research gave insights for devising positioning and promotion strategies, pricing strategies and also a distribution model was developed

Outcome

The product was launched successfully in Chennai, based on the positioning strategies recommended