MARKET STUDY ON TMT BARS

Company

A leading supplier of construction steel

Overview

The company intended to promote their TMT bar brand in the market.

Approach

The study focused on diving deep into the TMT industry in Tamil Nadu. 9 cities were targeted and Qualitative interviews were conducted among 140 stakeholders [Contractors, Dealers, and Distributors] of the TMT industry. Mystery Shopping & Secondary data were also included in the Research.

Outcome

The Research served as a guide to understand the Tamil Nadu TMT industry and also to assess the scope for a new entrant. Market Size estimation, Competitor Analysis, Business terms, Roles of stakeholders were included in the study. Various strategies on Positioning, Communicating & Promoting the brand were suggested by Brand Kare.