RETAIL AUDIT TO UNDERSTAND THE RECEPTION OF THE NEWLY LAUNCHED BATTER

Company

Food products manufacturer

Overview

The Client had recently launched a readymade batter brand and wanted to conduct a retail audit

Approach

The research focused on understanding the reception of the product and its brand features [package, price, etc]. A detailed market study was conducted to develop improvement strategies

Outcome

The research findings showed that the Client had to revise their schemes for the retailers to improve the business and also certain promotion schemes weren’t appropriate for their business