FRAGRANCE TESTING FOR LAMP OIL VARIANTS
Client
The client is a prominent brand of lamp oil in South India, known for its quality and traditional use in religious and cultural rituals.
Overview
The client developed new variants of lamp oil to enhance their product offerings and cater to evolving consumer preferences. Fragrance testing was conducted to compare these newly developed samples with the currently available samples and select the best-performing variant.
Approach
CENTRAL LOCATION TESTS:
Central location tests were conducted for the lamp oil variants. This allowed for controlled testing environments and consistent feedback collection from respondents.
FRAGRANCE TESTING:
Each respondent tested each lamp oil variant sequentially, allowing for direct comparisons between the newly developed samples and the currently available samples. Participants provided feedback on fragrance intensity, aroma profile, and overall appeal of each variant.
Outcome
Through the study, we were able to identify the most-preferred fragrance among the variants. In addition to this, the study provided valuable insights into consumer preferences, perception of fragrance, and overall satisfaction levels with each variant.
Key Findings:
- Fragrance Preference: Respondents expressed varying preferences for fragrance intensity and aroma profile, with some favoring traditional scents while others preferred modern and floral notes.
- Comparative Analysis: Direct comparisons between the newly developed samples and the currently available samples helped identify strengths and weaknesses of each variant, guiding decisions on product selection and refinement.
- Consumer Insights: Through qualitative analysis, the study revealed deeper insights into consumer attitudes towards fragrance in lamp oils, including cultural associations, ritual significance, and emotional connections.
- Market Potential: Findings from the fragrance testing provided valuable inputs for assessing the market potential of the new lamp oil variants and informed marketing strategies to capitalize on consumer preferences.
