FEASIBILITY STUDY FOR LAUNCHING A GAME ZONE

Client

The client is planning to launch a new play zone inside a mall. The play zone aims to cater to children and teenagers visiting the mall, providing an engaging recreational space for families and students.

Overview

The objective of the study was to assess the feasibility and potential scope of the play zone. The target demographic included parents of school-going children, college students, and school students, expected to be the primary users of the play zone.

Approach

To achieve the study objectives, we designed a research methodology tailored for understanding the preferences and expectations of the target audience:

Quantitative Survey: A structured survey was conducted among the target segments, including parents of school-going children, college students, and school students. The survey aimed to gather quantitative data on their preferences, willingness to visit a play zone, and expectations from such a facility.

Outcome

The study provided valuable insights into the scope of the proposed play zone:

• Consumer Segmentation: The target audience was segmented based on their preferences and behaviors, allowing for tailored marketing strategies and offerings to maximize engagement and satisfaction.
• Scope of the Play Zone: The study evaluated the potential demand for a play zone within the mall, identifying key factors driving interest among the target demographic. Insights were gathered on preferred play activities, pricing expectations, and amenities desired within the play zone.