FEASIBILITY OF LAUNCHING CUP CORN & CORN SOLD IN RETORT PACKS

Company

Manufacturer of Food products

Overview

The Client wanted to launch certain specialized corn products in Chennai and hence approached Brand Kare to conduct a Consumer Research

Approach

The Research identified the target consumer preferences with respect to the specifications mentioned.

Outcome

The product was launched in Chennai and turned out to be successful; and also the suggested recommendations were implemented.