DEMAND ANAYSIS FOR A MULTISPECIALTY HOSPITAL

Overview

The Client had plans to build a multi-specialty hospital in a particular location. Brand Kare was hired to conduct a study to analyze the scope for the hospital in the chosen location

Approach

A Quantitative Survey was conducted among the target audience in the chosen location and 5 surrounding districts. The sample size was 400.

Outcome

The respondents provided their opinions on an ideal multi-specialty hospital, the service quality and major expectations from a healthcare centre. The study led to insights as to how the scope would be if a multi-specialty hospital were to be built in the chosen location, points to be considered by a healthcare provider, specialties and the type of services expected and so on.