CONSUMER STUDY ON PICKLES

Company

Renowned pickle brand

Overview

The Client consulted Brand Kare to conduct research on consumer behaviour in the Pickle market

Approach

A survey was conducted among homemakers in Chennai and Coimbatore. They were surveyed on their brand preferences, ideal attributes, buying behaviour, etc with respect to pickles

Outcome

The research gave insights on the preferences of the target audience with respect to pickles and their opinions on the Client’s brand