CONCEPT TESTING OF AN INNOVATIVE ANTI-TARNISH PRODUCT

Overview

The Client wanted to conduct a Qualitative study on a new product concept developed by their company.

Approach

 Focus Group Discussions were conducted in Chennai and Madurai among the target audience. The new product concept was demonstrated among the participants who shared their opinions on the concept

Outcome

The research provided insights on the scope for the new product, suggestions for improvement and strategies for marketing