COMPARATIVE TESTING OF 2 SOAP VARIANTS

Company

A renowned soap brand

Overview

The Client company had developed a new product variant and wanted to conduct research to compare the new product with the existing product

Approach

In-home usage tests were conducted among target respondents in Delhi, Mumbai, Pune and Nagpur. The respondents provided a comparative feedback for both the samples

Outcome

Based on the comparative analysis of sample A & B, the winning sample was recommended for launch