Company
A renowned pain balm company also owns a fruit drink brand
Overview
The objective was to test the USPs of the Client’s fruit drink brand and devise positioning strategies based on the study
Approach
The target markets were Tamil Nadu and Karnataka. The respondents were able to recognize the USPs of the Client’s brand. The study paved the way for developing Positioning and Promotion Strategies
Outcome
Various Promotional schemes and strategies were recommended with the help of the USPs that gained recognition in the research
