Retail audit to understand the reception of the newly launched batter

Market study on readymade batter


Food products manufacturer


The Client had recently launched a readymade batter brand and wanted to conduct a retail audit


The research focused on understanding the reception of the product and its brand features [package, price, etc]. A detailed market study was conducted to develop improvement strategies


The research findings showed that the Client had to revise their schemes for the retailers to improve the business and also certain promotion schemes weren’t appropriate for their business