Feasibility of launching Cup corn & corn sold in retort packs

Feasibility study corn products

Company

Manufacturer of Food products

Overview

The Client wanted to launch certain specialized corn products in Chennai and hence approached Brand Kare to conduct a Consumer Research

Approach

The Research identified the target consumer preferences with respect to the specifications mentioned.

Outcome

The product was launched in Chennai and turned out to be successful; and also the suggested recommendations were implemented.