Feasibility study on a snack product

A study on the feasibility of launching gram flour snacks

Company

Food products manufacturer

Overview

A food products manufacturing company wanted to test the feasibility of launching gram flour snacks

Approach

The markets chosen to conduct the study were Chennai, Salem, Coimbatore, Madurai and Tirunelveli. The study provided insights on the scope for the product as well as strategic solutions for the business

Outcome

The client was provided with strategic recommendations on the product feasibility, manufacturing model, etc based on the findings from the Research.