Feasibility study for the launch of a furniture brand

Feasibility study for a furniture brand


Furniture manufacturer


The Client intended to launch a new furniture brand and hence wanted to conduct a feasibility study in prospective markets


The chosen markets for the research were Chennai, Coimbatore, Trichy, Madurai and Vellore. Market study, Business model of Retailers’ sales, feasibility study, SWOT analysis were all included in the research.


Market Size estimation or Market sizing research was done to understand the scope of the new brand. Commercial feasibility of launching the brand, product category wise data, and industry based information were provided