Blind testing of a fruit drink brand

Blind testing of a fruit drink brand

Company

A renowned pain balm company also owns a fruit drink brand

Overview

The objective was to test the USPs of the Client’s fruit drink brand and devise positioning strategies based on the study

Approach

 The target markets were Tamil Nadu and Karnataka. The respondents were able to recognize the USPs of the Client’s brand. The study paved the way for developing Positioning and Promotion Strategies

Outcome

Various Promotional schemes and strategies were recommended with the help of the USPs that gained recognition in the research