“EITHER WRITE SOMETHING WORTH READING OR DO SOMETHING WORTH WRITING ABOUT”

Benjamin Franklin

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Marketing and Indian General Election 2014

EMERGENCE OF POLITICAL MARKETING

With 79 crores of eligible voters to be addressed to, the upcoming General Election has set an unprecedented marketing warfare in motion. Perceptibly, there is a welcome change in the attitude of middle class and the educated youth towards voting ; from indifference to a sense of participation in electing the government.

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Etailing on its fast growth track

GOOGLE’S GREAT ONLINE SHOPPING FESTIVAL 2013

In December 2013, Google organised the Great Online Shopping Festival 2013 (GOSF 13). This second edition happened between 11th and 14th of Dec. 2013, in which some 250 etailing companies participated. This initiative from Google was designed to encourage consumers to shop online.

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