“EITHER WRITE SOMETHING WORTH READING OR DO SOMETHING WORTH WRITING ABOUT”

Benjamin Franklin

Distribution – What challenges?

DISTRIBUTION – IT IS IMPORTANT

 Distribution  (the 2nd P in the 4Ps of marketing) aims to make the product available to the nearest point of purchase to a consumer. Therefore, distribution is a very critical element within the marketing value chain for an organisation.  This function is closely grouped with sales operations. . The distribution model adopted by FMCG companies in India is time- tested for its efficacy and durability.

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