“EITHER WRITE SOMETHING WORTH READING OR DO SOMETHING WORTH WRITING ABOUT”

Benjamin Franklin

The Brand Manager’s Caution Guide

MARKETING CHALLENGES IN THE PACKAGED FOOD BUSINESS: THE BRAND MANAGER’S CAUTION GUIDE

The food packaging industry is generally regarded as being one of the safest industries to run. Economic upheavals affect it less than other businesses because, after all, everyone needs to eat.

That’s not to say that marketing your product is going to be a cakewalk. There are hundreds of established brands out there that have entrenched themselves in consumers’ minds, and new brands are cropping up every day.

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